Aida Aragon, a Sales, Marketing and Brand Executive with experience in the sports supplement and beverage industry.
Ms. Aragon possesses over 18 years of sales and marketing experience, spending a few years in positions in the sports beverage industry and working with companies like EAS and Cytosport. She has played a pivotal role in executing successful store roll outs in the specialty stores as well as in food and mass. Her passion in product development has always been second nature but her main focus of interest is to increase retail presence and consumer awareness for some of the leading brands. Aida founded VerdiBrands to create a more collaborative environment for start ups as well as existing brands and assisting them in both strategy and new business development. Her main purpose is to develop a brand that will make a difference in people’s lives and increase their over all well being. “I thrive on the challenge that comes with any product launch. However, consumer health and nutrition awareness is my top priority. I take into consideration selecting brands that will improve a person's quality of life and performance."
VerdiBrands welcomes new and existing brands that would like to be considered for upcoming category reviews.